Continental offers future-oriented qualification and development opportunities in a global market. Uniform standards and processes help us provide a reliable basis for the quality of our services in this regard throughout the Corporation.

We focus particular attention on our reputation as an attractive employer. It is our goal to achieve a top position in the employer rankings among potential recruits with an academic background. Our human resources marketing underpins our efforts with focus activities in Asia, Germany, Eastern Europe and the U.S.A. In 2008 alone, our successful “Ambassador Initiative” program, which appoints managers and specialists to act as Conti ambassadors at higher education institutions, held more than 150 events at key universities in these regions and countries. We are applying the positive experiences gained there to other core markets.